Does Your LinkedIn Ad Grab The Attention Of Others?

What makes one ad bring in sales better than another? We’ve all seen ads that grab our attention and we can’t wait to learn more.

We’ve also seen ads that leave us speechless, wondering what the heck the advertiser was trying to accomplish.

Are You Visibly Trying To Sell Something

Go back and read that last paragraph again. What is the difference between an ad that makes us want to learn more and an ad that leaves us confused?

It’s simple. Ads that grab our attention aren’t visibly trying to sell us anything. Nothing turns us off more than someone giving us the hard sell like a used-car salesman.

We like ads that grab our attention and teach us something or entertain us. Those ads turn off our noise filter, so the advertiser can build a trusting relationship with us.

Make A Connection

When creating online ads for LinkedIn, you don’t want to sell. You want to make a connection with the reader and build a long-term relationship.

If you are selling business-to-consumer (B2C) products like you see on sites such as Amazon or Target, it’s okay to sell in your advertising because you can entice people to make impulse purchases.

The price point for B2C products is much lower and the buying cycle can be seconds or minutes.

LinkedIn isn’t a great place to advertise B2C products, so you won’t see ads for consumer products.

Business-to-Business (B2B) products and services have a much higher price point and a longer buying cycle-sometimes up to a year-so you have to build a long-term relationship with the buyer.

On LinkedIn, you may be running ads for many reasons including:

Lead generation so your sales reps can follow up with the prospects
Inviting people to follow your company or join your group on LinkedIn
Recruitment of new employees for your company
B2B products or services promotions
Client case studies or success stories promotion
LinkedIn polls promotions to gather business intelligence
Brand promotions so people will become familiar with your company

LinkedIn advertising can be a very powerful tool if used correctly. As with any advertising campaign, whether it’s on LinkedIn or not, you need to create a plan and an objective for your ad campaign. A well-executed advertising campaign will return huge dividends for your company.

Create Laser-Focused Campaigns

If you are creating an ad campaign to generate leads, focus on generating leads.

If you are running a branding campaign to publicize your company name, focus on the branding campaign.

Do not try to kill two birds with one stone by combining a lead-gen campaign with a branding campaign. You will send a mixed message that will yield horrible results.

The Intent Of Your Ad

When you see an online ad, you should be able to tell if the campaign is designed to promote a brand, advertise a product, generate leads, gather information, recruit new employees, or build relationships.

If the intent of the ad isn’t obvious to you, the ad is probably a failure because it isn’t conveying a crystal-clear message.

Remember, people decide in a split second if an ad is relevant and move on if it’s not.

Carefully Plan

Everyone sees thousands of advertisements every day, so it’s hard to break through the clutter and grab someone’s attention.

You need to interrupt a viewer’s thought pattern without being annoying.

If you grab her attention and pique her interest, she’ll click on your ad to learn more.

If you don’t grab her attention in a second or two, she moves on and can subconsciously block them in the future.

This is why you need to carefully plan your advertising campaigns to get the most from your advertising dollar.

A Well-Planned Campaign

LinkedIn advertising has some of the most advanced targeting capabilities of any online advertising platform.

You can display specific ads to specific job titles, companies, or LinkedIn Groups.

A well-planned LinkedIn advertising campaign includes tracking your results, so you know which ads and targeting demographics, work best for your products and services.

If you are a web content management software company, you can create ad campaigns to target web developers, IT managers, marketing executives, project managers, and CEOs.

You can display technical ads to the developers and IT managers; marketing-focused campaigns to the marketing executives; project-management-related ads to the project managers; and financial-related ads to the CFO and CEO.

Targeting Capabilities

Many advertisers don’t take advantage of the targeting capabilities and they display all ads, to all job titles.

The web developers will see ads designed for the CEO and the CEO may see technical ads, which will result in a lower conversion rate.

Creating relevant ads and displaying those ads to the appropriate target audience, will improve your conversion rate significantly,

while reducing your advertising costs.


The key to writing successful online ads is to put yourself in the shoes of the person who is reading your ad. Imagine how they are feeling. Feel their pain points.

Understand why they are frustrated. Once you get into their heads, you can write ads that will grab their attention instantly and make them feel comfortable with you and your products.

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3 Social Networking Pitfalls and How to Overcome Them

The most common social networking pitfall is the “more is better” kind of attitude, because it’s not. Posting hundreds of messages per day may have the same results as a maximum of 4-5 posts per day at the right time. The level of success in driving traffic via social networking will be achieved with moderation, timing and precision. You never flood every social platform on the planet with a Tsunami of Affiliate Links, because you will have zero to no results that way. You will only be annoying your audience at best.

Commenting and posting in Groups and/or Forums will require you to read the rules of the particular Group or Forum first. Some sites will not allow you to share links, and if you do that will get you blocked and even deleted by the site admin. Again even when you are allowed to share links, you must never share raw affiliate links. The only links you should share within your social networking must be links to your own landing pages, websites or blogs and groups.

Another pitfall is “duplication” as many newbies tend to fall victim to this trend, in a desperate attempt to make a sale. Social networking is not about generating a sale but rather to gain a subscriber, follower or friend within your niche. When you send too many duplicate posts or content, you will be flagged as a spammer and you do not want that. In many cases your social profile may get suspended and even deleted.

Sharing “affiliate links” is another pitfall and with some social platforms like Facebook your link may even be tagged as unsafe. Once this happens, all your efforts at using social networking for exposure will be in vain. No one will click a link that warns them of certain risk to their PC, especially professionals. As mentioned earlier there are only a certain kind of link that must be shared via social networking. You only share links to your personal website, blog, landing page or even blog or group.

Avoid these pitfalls, and if you do not have your own links to share then you should start with that. Even if it’s just a blog, where you include a web form to gain subscribers to your list. To Blog is to inspire and share useful content with the primary objective of gaining a subscriber and even a follower to your blog.

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Why Social Media Marketing Is The Secret Ingredient

Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks.

While everyone knows that social networks are growing very fast, not all internet marketers are taking full advantage of social marketing. Taking advantage of social media marketing can hold a lot of benefits for your online business and internet marketing strategies.

The Secret Ingredient

Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the amount of shares per social network on the social sharing buttons – and the numbers should also be quite high.

Why is this so? Simply because the owner of that blog found out that social media marketing really is the secret ingredient to being successful and driving lots of traffic and engagement to your blog.

By utilizing different social media networks, you are able to tap into new markets, expand your reach and build better authority for yourself, your brand and for your website. The best part of it all is that including a social media marketing strategy in your online marketing strategy doesn’t take up too much extra time, and it’s a great way to learn more about your audience.

Social Networks To Target

When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.
Some popular social networks you should start with includes:


These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.

Your Social Accounts

Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience – what they want to read about, what they are shopping for, etc.

Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn and Reddit.

A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account – do not use your social presence to only share links to your website. You need to find a good balance of posting quality content, helpful hints and links to your sites on your social accounts. This will give you more authority and can help you increase your social following, which will drive traffic to your website and increase your online engagement.

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How To Get Instagram Followers Fast

Instagram is another of the many social networking sites operating out on the web today. It is a platform where you can share your photos privately or publicly. Now, if you want to reach out to a wider audience, you have to start collecting your Instagram followers.

Here are a few legit and tried and tested techniques to get Instagram followers fast.

Public accounts –

If you have a private account, it’s only your friends who can see what you share. Hence, the first step to getting Instagram followers fast is to go public. For those of your really worried about privacy, you can always keep a check on what you choose to share.

Hashtags –

Instagram uses hashtags to filter photographs. When you search for photographs, the social media network will display all the photographs with a common hashtag. Popularity is not the only criteria when selecting the hashtags to go with your photographs. You should also use relevant ones. 3 is an ideal number of hashtags to use with your photograph.

Regular uploads –

A dormant account doesn’t usually get too many followers. Instagrammers on a regular basis tend to unfollow inactive accounts. Hence, the strategy is to refresh your account with new, original and captivating content.

As a rule of the thumb, don’t post too little and don’t flood your page. A photo daily is a good standard.

Use filters –

Why you should use filters? Well, they really improve the look of your photos adding a more personalized touch. This sense of added beauty is enough to draw more followers who love following quality work. Check how a particular filter looks before you actually apply it.

Picture collages –

Instead of uploading a lone picture, you can combine multiple images into a single one. Such images are more engaging as they tell a story. There are several paid and free, third party collage makers and photo-editing apps you can use for the purpose.

Time it right –

The most breathtaking photographs will have no viewers if you post it when the entire Instagram community is asleep. The peak times on Instagram are in the morning before work and in the evening after work. This is when most Instagrammers check their accounts. So, time your uploads right.

Follow, like and comment –

Yet another tip to increase your visibility on Instagram is to follow others. They might follow you in return. Take it a step further by liking and commenting on other’s photos and videos. You’re likely to grab the attention of the photo owner as well his/her followers. It might prompt them to check out your Instagram account, increasing the likelihood of followers.

Sync with Facebook –

With Facebook taking over Instagram, you can now share your photographs across both the platforms by integrating your Facebook and Instagram account. This way your Instagram activity gets streamed on to Facebook. Facebook Friends that also have an Instagram account will start following you, if they like what you upload.

Call to Action –

Your captions should have a strong Call To action. You should aim for better engagement with your captions. In that, they should compel them to comment or start an interesting discussion.

So, these are different ways in which you can get Instagram followers fast. You can also join micro-blogging groups and participate in discussions there.

Instagram, the photo-sharing site had gained immense popularity over the last few years. With most social networking sites, the more followers you have, the more you are able to leverage their potential.

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Famous Online Better Than Famous Offline

Most people in the Western world and large sections in the rest of the world have a real life persona and an online persona. This is especially true of young people, also known as the Internet generation. Almost everybody these days communicates by email, rather than rely on the good old postal services. Texting and video chatting have become mainstream and e-commerce has willy nilly entered all our lives. Don’t we remit money or receive it into our bank accounts online, and haven’t we all used the credit card to make purchases online? We all swear by e-bay for God’s sake!

The point that one is trying to make here is that we have a very active online life that co-exists with our offline life. But a debate really arises when we have to choose between performing the same function in the traditional or off line fashion or the contemporary online way. Take the case of making payments. You have the option of writing a cheque or making an online transfer. Cheques are relatively safer, but can’t match the speed or convenience of an online money transfer.

Another example is socialising. Communicating via the net obliterates distance and time differences, but if you want to enjoy a coffee together with your friend or watch the sunset together, you have to do it offline. But the wonderful thing is that as online technology evolves we may be able to even do things that we right now consider impossible. Like smelling coffee. The coming days will see the Online vs Off line debate getting more and more interesting.

What makes online famous a different kettle of fish?

Now you might turn around and say that to me it does not matter that I got famous the old fashioned way, without having to use the Internet, and what ultimately matters is the result. You may be right and you may be wrong. While it is true that one can get famous using traditional media like TV, newspapers and magazines, one cannot claim that these media represent you and what you have comprehensively. Getting famous using the Internet on the other hand lets your target audience know you and what you stand for more intimately. They can personally connect with you on your blog, and you can chat up with them as frequently as you want. You can use analytical tools that will let you know precisely who is interested in your offering and how many of those are establishing contact.

The thing about being spotted on the Internet is that it is a very democratic and a cheap as well as fair process where everybody gets a shot at being successful, whereas in the traditional model you need to knows how to work the levers of the system for things to really work for you. Entertainer Paula Abdul one time judge of American Idol felt that there weren’t enough avenues for young people to go out there, showcase their talent and get famous. So she launched an online service called Audition Booth which lets budding talents upload their videos which will then be available to talent scouts. They can also search the site for upcoming gigs and auditions and send across their credentials. This site is free for people to use, though there is a premium service as well which is available for a charge.

Look at this in another manner. In the old days one relied on one’s family, community, society and church to get along in life.At that time one needed that support. As time went along and technology reduced our dependence on people, one’s number of friends and acquaintances dropped dramatically. In the modern era, the time immediately preceding the Internet saw most people having about three people they counted as friends. This was fine except that you could not use the three to spread the word about say the new book you wrote. You would have to pay professionals to do that.

With the advent of Internet all of that has changed. The average person has more than a hundred friends on the various social networking sites and these are a valuable resource in case you want the word spread about something. Word can spread like a viral infection on the Internet and make a mega celebrity out of nobody in a matter of two or three days. This even has a term-viral marketing. So you see the Internet has changed the rules of the game completely and the goal posts have been moved a lot closer for everyone’s convenience.

Be known online

The online world has assumed a huge amount of significance in today’s times and this is only going to grow and grow. It would therefore stand you in very good stead to mark your presence in it in a very telling way.You simply have to develop your social presence in a manner that you are effectively able to leverage your attributes, skills, likes and dislikes to a vast and appropriate audience.

Social networking sites led by Facebook and Twitter are fast and ruthlessly efficient enablers of this- far more effective than traditional media like newspapers and television, and best of all cheaply available and accessible to everyone.Today the youth are defining and constantly re-shaping and evolving the digital world by their socialising, entertaining, learning and studying and following the latest trends online. You are not a part of it, you are dead. Period.

In order to be heard you have to be on top of the form. E-mail and Instant Messaging are baby steps in this world. You have to be part of online communities where you contribute actively and constantly interact while at the same time learning to innovate. Be it blogging, web-casting, trending, on-line trading-your transactions will build up for you an online profile by which people will gauge you. Much like in the world of finance, each country or for that matter each individual has a credit rating, so it is in the world of the Internet. You have to make your presence felt.

The power of the Internet as a harbinger of change was brought home by the highly effective way in which Arab youth were able to harness its power to bring about The Arab Spring. This was something the previous generations could not achieve, as they did not have the tremendous power of the Internet at their disposal. We are in the throes of the mighty digital revolution and the youth are the ones who are driving it and it is in their individual interest to put their individual stamp on it.

Uninterrupted Economic Success

The Internet is a medium that can be effectively used to achieve overnight success. Now whether this success is a flash in the pan or sustainable over a long period of time depends upon how you play the game. Overnight success does not come to many and the lucky few who get it might have worked really hard to achieve it or might have been plain lucky, but what is important is how they manage it, or whether they are able to sustain it or indeed grow it.

The Internet not only empowers the individual but by extension the community, the nation and finally the world. In countries like India for example with every passing year Internet penetration increases and with it increases the opportunity for the Indian youth who have already gained a formidable reputation for their IT prowess, to make India the crucible of new ideas and innovation.

This has the potential to pitch- fork the Indian nation way ahead of where it is now and quite rapidly, and truly become the world’s economic power house. India with its democracy, rule of law and well established institutions patterned after those of the West is perhaps better equipped to achieve this than an at present richer, but dictatorial China, which denies its citizens the freedom to think freely and therefore innovate, a prerequisite in this bold new world of the Internet with its ever evolving and changing by the minute paradigm.

Truly living the Internet life will be the ultimate game changer for mankind and we are in the throes of a lifestyle metamorphosis which is of no less significance than the momentous occasion millions of years ago when man first learnt to walk upright. Nothing is going to be the same again.

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